![]() The company takes on the services of Enrico Frachey. In order for Fila to continue their lofty aspirations, they had to arm themselves with some more punching power in the sportswear sector. Though Fila’s earlier years involve having a fairly hefty section of the regional market, global sportswear quickly becomes a big and booming business.Ĭonsequently, the brand finds itself in a spot to make a critical decision. Leading up to the 1970s, the sportswear market starts to see noticeably more intense competition. For the purposes of understanding the company’s history, this is also an important time for Fila’s transition into a more specific section of the global sportswear market. That stretch of time sees massive success as the years go by with the family brand managing to maintain a focus on the highest quality standards. More importantly, Fila works their way to revenues numbering in the equivalent to nearly a billion euros. After decades of massive sales numbers, the staff total climbs to over 250 people. Of course, the numbers only get wilder from there. The Fila MB from the Royal Beginnings Pack, via Fila This works particularly well for Fila, a name that sports a connection with the hip-hop scene of the 90s and early 2000s. This only intensifies when names such as Kanye West bring some good PR back to the baggy sweats.Īll of a sudden, we go into 2015 and the 1990s streetwear look is not just back, it’s in full force. This trend, bringing back brands such as Champion as well, brings Fila back to the forefront of our fashion consciousness leading up to around early 2012. Today, it hangs on to the accidental success of a retro wave. The history of Fila is no different.įila’s reputation to anyone under the age of 30 has more to do with a sort of vague relevance in the fashion world. It guides their future, all the way from their past. That love, that ambition to live up to lofty standards seems often to remain with brands. That idea revolves around stressing high quality and considerate design.Īdditionally, a lot of these Italian brands start out in a relatively remote part of the country, passionately crafting wears and goods for the people around them. Now, we don’t mean they necessarily come from a specific region, but more of an idea. It seems like a good number of Italian footwear and clothing names originate from identical roots. Ever wondered about the history of Fila? Before the hype, before the comeback, before everything else.
0 Comments
Leave a Reply. |